北部地區
1. 掌握媒體市場資訊、市場供需及特性。
2. 依據媒體企畫案所擬定之預算,以決定有效購買的媒體種類、時段、版面、篇幅等等。
3. 確立消費目標群及廣告活動的媒體目標。
4. 代理委託商選擇目標群所接觸的媒體,以求達到最大的媒體效果。
5. 進行媒體評估分析、趨勢報告及媒體研究。
- Understand the information, supply and demand, and characteristics of the media market.
- Determine the types of media, time slots, placements, and sizes to be effectively purchased based on the budget outlined in the media plan.
- Establish the target audience and media objectives for advertising campaigns.
- Select media channels that the target audience interacts with to achieve maximum media effectiveness on behalf of the client.
- Conduct media evaluation analysis, trend reports, and media research.