50~55人看過
1. 掌握媒體市場資訊、市場供需及特性。
2. 依據媒體企畫案所擬定之預算，以決定有效購買的媒體種類、時段、版面、篇幅等等。
3. 確立消費目標群及廣告活動的媒體目標。
4. 代理委託商選擇目標群所接觸的媒體，以求達到最大的媒體效果。
5. 進行媒體評估分析、趨勢報告及媒體研究。
- Understand the information, supply and demand, and characteristics of the media market.
- Determine the types of media, time slots, placements, and sizes to be effectively purchased based on the budget outlined in the media plan.
- Establish the target audience and media objectives for advertising campaigns.
- Select media channels that the target audience interacts with to achieve maximum media effectiveness on behalf of the client.
- Conduct media evaluation analysis, trend reports, and media research.
工作地點： 台北市
工作時間：週一~週五10~7/週休二日
休假制度：依公司規定
工作待遇：35000~40000
聯絡人：Bernice Wu
聯絡電話1：02-7709-2826 #1048
聯絡電話1：00
電子郵件寄履歷表：ariel.tsao@groupm.com
• Minimum 1 years of SEM experience, ideally with strong operational track record
• Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
• Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
• Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
• Attention to detail with high levels of accuracy
• Ability to cope with conflicting demands and to prioritise tasks
• Ability to support others in problem solving
• Google Analytics and AdWords Individual Qualifications
