職務內容

Join us as a motivated BMW Brand/Product Communication Executive. Drive brand engagement through effective strategies. Collaborate on media, digital efforts, and events with cross-functional teams. Use analytics for continuous improvement and goal alignment.
Responsibility:
Strategic Messaging and Brand Positioning:
• Craft and enhance strategic messaging in line with BMW\'s identity and goals.
• Collaborate for cohesive messaging across communication channels.
• Lead integrated campaigns online and offline, optimizing tools and platforms.
Digital Engagement & Collaboration:
• Implement digital strategies for brand visibility and online engagement.
• Manage social platforms, content calendars, and performance tracking.
• Collaborate across teams for aligned communication efforts.
Campaign Evaluation & Enhancement:
• Measure campaign effectiveness against set KPIs.
• Generate detailed reports on performance and insights.
• Utilize data insights to refine strategies for future campaigns.

※建議投遞履歷時提供104適性測驗結果