職務內容

1. Implements Comms activities according to market activation plan to drive brand
awareness and traffic.
2. Works alongside the agency to manage MINI\'s social media accounts, advertising
campaigns, and official website.
3. Performs analytics and develops reports to track social media & digital marketing
efficiency and campaign effectiveness.
4. Supports the orchestration and successful delivery of all marketing events,
including PR events, CRM events, etc., according to Market Activation plans.
5. Responsible for press release and media relationship management to support
brand communications.
6. Ensure that all brand communication messages are well delivered and presented on
every channel, tasks including text polishing, product data translation, and so forth.