職務內容

Customer Data Management
-Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality.
-Provide business suggestions based on customer data analysis and consumer centricity. Present and depict the outcomes of their findings in easy to understand terms for the company.
-Interact efficiently with other departments (Sales, Events, and Communications, Training…).

Dealer support
-Planning and implementing CRM strategies across the company and dealerships encouraging prospecting, customer retention and customer loyalty.
-Enhance the efficiency of marketing campaigns through the use of data and analysis, bringing added value to the current marketing programs and to increase ROI.
-Monitoring customer experience related projects, such as Mystery Shopping and Voice of Customer. Support dealers to enhance their customer experiences process.

CRM Campaign management
-Plans and coordinates CRM campaigns or events with external agencies.
-Manages project budgets and sets clear KPIs to ensure campaign assessment.
-Create joint promotion opportunities with other brands to collaborate conquest and loyalty events.
-Design loyalty program,customer journey automation & CRM acitivities to engage consumer,build sustainable growth on membership lifetime value and is aligned with business target.